Head of CX Design | Insight and Innovation, Musgrave
Siobhán heads up Customer Experience for Musgrave, Ireland’s leading grocery supermarket and convenience brands – SuperValu and Centra. Prior to this she held roles in Bank or Ireland, eir, Vodafone and AOL where she led CX strategy and Transformation programmes oftentimes from greenfield sites. Her CX roles over the last 15 years have encompassed the areas of CX strategy and governance, Voice of the customer, Journey mapping, CX analytics and CX culture and design. Her focus in the last 6 years has been leaning more towards transforming the CX of businesses through the use of service design and design thinking.
Prior to her CX roles, Siobhán led commercial marketing functions in Telcos, Freight, Publishing and Educational Services in a wide variety of companies in Ireland, France, Spain and Chile.