Dr. Robert Cooper is President of Product Development Institute Inc.; ISBM Distinguished Research Fellow at Penn State University’s Smeal College of Business Administration, USA; and Professor Emeritus, DeGroote School of Business, McMaster University, Canada.
Dr. Cooper is a world expert in the field of new product management. Bob is the father and creator of the Stage-Gate® system, now widely used by leading firms around the world to drive new products to market. He has helped hundreds of leading corporations design and implement his Stage-Gate® new products process.
Bob is a thought-leader in the field of product innovation management. He is one of five Crawford Fellows of the Product Development & Management Association (PDMA). He’s published over 130 articles in leading journals on new product management. He is three times winner of the prestigious Maurice Holland Award from the Industrial Research Institute, Washington; five times winner of the UK’s award for the best article in the publication R&D Management; and the winner of the Lee Rivers Award from the Commercial Development & Marketing Association (U.S.) for his contribution to member companies via his Stage-Gate® process. Bob has also written eleven books on new product management, including the best-seller, “Winning at New Products 5th ed” which has become the ‘bible’ for new product development; and “Portfolio Management for New Products”, an in-depth guide to picking the right R&D projects for investment.